La La Land fans, get ready to immerse yourself into the world of jazz, drinks and all things Ryan Gosling.
In honor of the movie's Digital HD and Blu-ray release on April 25, jazz bars around the country will morph into Seb’s, the club that Sebastian (Ryan Gosling) dreams about throughout the film and is finally able to make a reality, for one night only. The club will feature a full-size neon Seb’s sign, live music, and themed drinks.
Here's a list of participating cities and clubs:
Chicago, Andy’s Jazz Club
New Orleans, d.b.a.
Washington D.C., Mr. Henry’s
San Francisco, Le Colonial
Long Beach, CA, The Blind Donkey (which plays Seb’s in the movie)
The Seb's pop-ups are part of a growing marketing trend which brings to life restaurants, bars and coffee shops from popular TV shows and movies. For instance, last year, there were Luke's Diner pop-ups in honor of Gilmore Girls, and just a couple of weeks ago Los Pollos Hermanos began popping up to promote the latest season of Better Call Saul.
April 25 has also been declared “La La Land Day” by Los Angeles Mayor Eric Garcetti. The celebration will feature dancers performing routines inspired the film at City Hall, as well as La La Land dance lessons around the city.